Hey, I'm Ashley

I’m a copywriter, editor, and brand storyteller with five years of experience in beauty, lifestyle, and wine & spirits, plus over a decade of social media management and content creation. I've had the chance to work with some pretty badass brands, and one thing I’ve learned is that to stand out in a crowded market, a brand has to take risks. Stop looking to competitors for answers and just do your own thing. Of course, hitting KPIs and following best practices is key, but it’s that willingness to forge a unique path that makes a real impact.

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It’s a fine line between trusting the expert and respecting the client’s vision, and I get that. With both agency and in-house experience, I’ve picked up a diverse skill set and a solid understanding of what different brands need to thrive. I’m always ready to dive in and get my hands dirty to make sure the work is top-notch. For me, collaboration is everything when it comes to creating successful campaigns.

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At my previous agency, I worked closely with design, production, brand strategy, and media teams to craft content that was human-centered, visually stunning, and backed by data and industry insights. On the in-house side, I helped steer brand direction and messaging through focused marketing efforts. Whether it was managing multiple brand voices, writing website copy, or developing marketing for e-commerce, my goal is always the same: get people thinking about a brand—not just pushing a product.​